On the other side of the river, in the very center of the city, there is, protected by law, one of the oldest and the most valuable streets in Beorad - Knez Mihailova street. In this world-famous trade zone, which is only 4 kilometers from the IN hotel, there are buildings, which found their safe place there such as: the building of the Serbian Academy of Arts and Sciences, some town houses and endowments, the shops of many world famous brands, bookstores and restaurants.